Magica Alchimia

Because wood is to Promemoria what marble was to Canova or bronze to Pomodoro. It is not an inert material, but a living organism that must be “understood.”

Promemoria knows and does this. It listens, observes and probes wood.

It works on the wood creating cuts and joints. It planes, smooths and shapes it.

It polishes the wood until it becomes like silk or velvet.

Giving it form and voice. Making it speak.

Promemoria is not strictly industrial, but neither is it a simple carpenter’s workshop: rather it is “in between”, an atelier dedicated to research, innovation and experimentation.

Materials are worked with the curiosity of alchemists and passion and dedication of old master craftsmen.

Furniture is manufactured like a violin. It must resonate, and convey tactile harmonies and chromatic melodies.