Promemoria & Pisa 1940 Collaborate at Milano Design Week to Celebrate Craftsmanship
During the Milano Design Week, Promemoria and Pisa 1940 unveil a unique collaboration with a watchmaking workshop. This project brings together two historic Italian brands, both deeply rooted in local traditions and craftsmanship, to offer a one-of-a-kind experience.

The initiative invites visitors to immerse themselves in the art of watchmaking, becoming "technicians for a day." Under the guidance of expert professionals, participants will have the opportunity to disassemble and reassemble intricate watch mechanisms.
The workshop space has been carefully designed by Promemoria, combining both functionality and design. A custom-made counter, inspired by traditional workshop tables, and an inlaid with different wood essences, set the stage for this immersive experience.


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April 7-13
via Montenapoleone 16